A revolution in Oral Care

The world's first smart toothbrush holder.

On Average,

  • 90 sec

    is how long the average person brushes, below recommended 2 min.

  • 70% of Americans

    don't floss on a regular basis which leads to higher risk of gum disease and decay.

  • 2 days

    is how long the average millennial admits to going without brushing their teeth 

The secret to great oral health is prevention

Proactive Oral Care

A smart toothbrush holder to stay healthy.

  • Track
    Brushing & Flossing
  • Prevent
    decay with regular oral care
  • Upgrade
    any toothbrush into a smart one
  • Earn
    rewards for better habits
  • Learn
    ways to stay healthy

5 Simple Steps

  • Pair with the Toothbrush Holder
  • Brush and Floss
  • Track Your Behavior
  • Unlock Rewards
  • Learn Tips & Tricks

How it works

  • 1

    Pair with the Toothbrush Holder

    Our app pairs with the device and connects it to WiFi. Once connected, you never need to sync with the holder.

  • 2

    Brush and Floss

    Use your current toothbrush to brush ideally for 2 min and floss once a day. You might buy a new brush as a reward for setting up the holder.

  • 3

    Track Your Behavior

    See how you're are doing in the app reaching your targets for oral health.

  • 4

    Unlock Rewards

    Earn rewards by practicing great oral care. See your rewards in the app.

  • 5

    Learn Tips & Tricks

    Find resources on how to maintain oral health and find personalized recommendations to enhance your oral health.

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Solid core team with lots of specialized support. Great work with current traction and progress! 

Big Idea Competition Judge

April 2020

Our team is awesome, just saying.

  • Sohail Rana
    Chief Executive Officer

    A rebel who's always questioning what drives us and what we drive—quite literally.

  • Muntaser Syed
    Chief Technology Officer

    A technology enthusiast who works at the leading edge of innovation to solve pertinent social problems.

  • Adrian Reitars
    Chief Product Officer

    A mechanical engineer with a passion for revolutionary product designs and scalable manufacturing.

  • Zachary Colimon
    Hardware Engineer

    A kid from Brooklyn who likes making stuff, a little CAD, a little code, whatever it takes to make things work.

  • Sahara Muhina
    Front-End Developer

    An entrepreneurial developer with a profound interest for the intersection between business and technology.

Become a Beta Tester

Receive updates and be notified when we release our beta device.

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